Spanish Language Outreach

Bici Centro Spanish Language Outreach Committee

Working Plan 

Aspirational Goals:

• Increase awareness in the Latin@ community about Bici Centro services: shop, education, advocacy
• Engage and increase participation and visibility of Latin@s in community-wide bicycle-related activities
• Build capacity of Spanish Language Outreach from committee to program, focusing on recruiting Latin@ members

Short-Term Objectives:

1. Conduct three-month pilot of bike clinics
   • Strategies:
   • • Establish relationships with businesses, organization, and non-profit agencies in high need neighborhoods
     • Find locations in high need neighborhoods:
     • • Westside (Micheltorena and San Andres)
       • Eastside (Scholaris - Milpas and Montecito)
     • Build up long-bike so it can carry mechanics tools, stand, and publicity materials
     • Recruit people to staff bike clinics in the following two roles per clinic:
     • • Bilingual, bicultural bicycle mechanics; preference for native Spanish-speaker (would consider monolingual Spanish speakers)
       • Bilingual, bicultural greeter and surveyor; preference for native Spanish-speaker and knowledge of Bici Centro (some basic mechanical skills a plus)
     • Market bike clinics prior to running them
     • • Get free ads on Radio Bronco and La Preciosa
       • Put up flyers at local stores (use this as an opportunity to establish connections)
       • Give away lights and publicize clinics (and Bici Centro) in the weeks preceding clinics – volunteers only
     • Run bike clinics once per month at each of the above locations – starting on Saturday afternoons
   • Budget needs:
   • • Set of tools
     • Flyers
     • Create photos of Latin@s with Spanish captions
     • Stipend for bike clinic staff

2. Collect data from community, targeting Latin@ community
   • Strategies:
   • • Create survey
     • Get feedback on survey from Bici Centro Board members
     • Administer surveys at above locations and other locations, including: Bici Centro, SB Highschool Saturday Swap Meet, Transit Center
   • Budget needs:
   • • Copies of survey
     • Staff stipends as above

3. Develop strategic outreach plan
   • Strategies:
   • • Analyze data from three-month bicycle clinic surveys
     • Input survey results into database
     • Share data with Bici Centro stakeholders
     • Based on analysis, develop strategic outreach plan
   • Budget needs:
   • • Data analysis
     • Database creation
     • Presentation of data

4. Increase membership in the Spanish Language Outreach committee
   • Strategies:
   • • Recruit bike clinic staff as members of committee
     • Publicize committee and work to Bici Centro community to recruit members